Search Engine Optimization
Is poor optimization hurting your website’s ranking? Search engine optimization is a critical factor in your overall internet marketing success, and many businesses don’t realize that the way their website is built can drastically affect its rank in search engines.
Proper Search Engine Optimization Benefits
It doesn’t matter how easy it is to use and navigate your business website if your clients are unable to find it. Search engine optimization provides major benefits in relation to your internet marketing:
Proper page relevance makes your website searchable within your business niche. Through the proper use of on-page SEO, your site is made relevant in searches using specific key words or topics.
Visibility provides your site with exposure on the web, making it detectible to both current and potential clients, by properly utilizing SEO strategies that make your domain name more prominent on the web.
SEO authority compares how your site will rank against competing sites. Through proper strategizing of local and off-page SEO, your page can rank higher than your competitors, making you an authority in your industry.
How StructureM Can Help
We understand that search engine optimization may sound overwhelming. We want to remove all fear and simplify your online marketing presence. StructureM takes responsibility for the research and strategy that goes into creating great search engine optimization, while providing you with an understanding of effective SEO and all of its jargon.
We will help you create premium writing content. Our strategic approach to content helps both users and search engines such as Google, Yahoo, and Bing love your site.
Dozens of factors play into a properly optimize website, and we want your on-page SEO to be top notch. To maximize your optimization, here are a few of the key areas StructureM evaluates:
- Page loading speed
- Cache settings
- Content structure
- Internal linking structure
- Page Titles
- H1 and H2 tags
- Crawl errors (404, etc.)
Often times, simply correcting and attending to these issues causes significant improvements in rankings.
Nearly 2/3rds of your ability to rank well in search engines depends on what happens outside of your website. Do other websites know about you? Are you mentioned anywhere else online? We call this off-page SEO. Off-page SEO will increase your website’s visibility to those needing your services. Here are just a few of the many factors involved in off-page SEO:
- Proper links from the right kind of sites
- Geographic relevance
- Social media activity
We also realized that local SEO is a category of its own, requiring time and effort to make your business rank well in a localized search. Through a variety of factors including the proper placement of your address and phone number on site pages, a compilation of local reviews online, and links to other local businesses and location, our team will get your site desirable results in local rankings.
Does enhancing your search engine optimization really work? Yes! And we’ll consistently provide verified, third-party reports showing how our on-page, off-page, and local SEO work is helping grow your business. At StructureM, we adhere to Google’s Webmaster Guidelines, not employing any risky, black-hat techniques, because your long-term success is what’s important to us.
Don’t let your web presence get lost in the crowd. Make your website stand out.